Logo

Lockup version

Symbol Wordmark Logo The Guidehouse logo has two components—the symbol and the wordmark. The lockup version is the most essential expression of our visual identity and should be used in environments where end users might be experiencing the Guidehouse brand for the first time. Never alter the spacing, relative size or orientation of the logo. To maintain consistent use and ensure the integrity of the logo, use only the approved electronic art files. For a list of supplied files, see page 15.

Color configurations

Our logo is available in a variety of formats to accommodate any production need across multiple channels.

Color logos
Use the color versions when the logo appears on white. Use the four-color CMYK version of the logo for process or digital print applications. Use the PMS version of the logo for offset print applications. Use the RGB/HEX version of the logo for web or Microsoft Office applications. See “Palette” on page 17 for the exact CMYK, PMS, RGB and HEX values.

Black logo
Use the black logo on any solid background of a brand color. Use the individual colorspace versions as outlined above.

Note: Black and colored boxes surrounding the logos are for illustrative purposes only and do not appear in the artwork file.

Our logo is available in a variety of formats to accommodate any production need across multiple channels.

Color reverse logos
Use the color reverse logos on black backgrounds. Use the individual colorspace versions as outlined on page 7.

Grayscale logos
Use the grayscale logos only when color printing is not available. Use the individual colorspace versions as outlined on page 7.

Note: Black and colored boxes surrounding the logos are for illustrative purposes only and do not appear in the artwork file.

Separating the components

The individual components of the logo may also appear separated. When appearing apart from one another, each component—the symbol and the wordmark—should always appear on the same page of the application. The components should be placed in the corners of the application only. See page 10 for guidance on placement.

Logo Placement

When the lockup version of the logo is used, it should appear flush left or flush right, and always in a corner.

When the components are placed separately, each should occupy its own corner.

When placing the wordmark, it can be placed either horizontally or vertically. When it is placed vertically, it should read top to bottom, never bottom to top.

See the samples at right for some of the acceptable alignment options.

Background placement

See the examples at right for visual guidance on placing the logos over colors.

Place color versions of the logo over white (top left).

Place the reverse version on brand colors (middle row).

Place the color reverse version on black (bottom row).

Only use the grayscale version when color printing is not an option (top right).

Minimum size

This page illustrates the minimum size for use of the lockup version and separated components in print and digital applications.

Lockup version
The minimum size for the lockup logo is 1” wide for print and 150 pixels wide for digital.

Separate components
The minimum size for the symbol is .2″ wide for print or 30 pixels wide for digital.

The minimum size for the wordmark is .8″ wide for print or 120 pixels wide for digital.

To ensure the clarity and legibility of the logo, do not use logos smaller than the minimum sizes detailed at right.

Clear space

Clear space protects our logo by giving it a minimum amount of breathing room. Be sure that the clear space around the logo is equal to the width of the “G” in Guidehouse. When the logo elements are separated on a layout, ensure that the individual components maintain the same clear space, as shown at right.

Keep clear space free of any text, graphic elements or visual marks. Clear space may be adjusted for select online and exterior signage applications where space is limited. Clear space is included in the approved electronic artwork provided.

Things to avoid

Our colors function most effectively when used as outlined in these guidelines. Please avoid these common mistakes.

File naming

Follow the file naming protocol at right when sourcing logos. Use only approved electronic art files.