Typography

Primary typeface

Our primary font communicates who we are. It speaks to our identity and personality. Geometric but approachable, it addresses both technology and people. Neue Haas Grotesk’s characteristics and large family make it particularly effective across multiple channels and in a wide variety of contexts.

Guidehouse will provide select employees with the Neue Haas Grotesk font.

The weights and styles shown here are approved for use in all Guidehouse communications. Use 75 Bold for headlines, and 65 Medium and 55 Roman for main body copy in all printed and digital Guidehouse communications wherever possible. Set the eading at +10 to +20 for all applications.

Desktop typeface

Arial is our alternative font only for use with desktop applications and documents, such as PowerPoint and Microsoft Word, when Neue Haas Grotesk is not available. It is acceptable to use Arial for day-today communications.

Times New Roman

Times New Roman is our alternative font only for use with government contract work, and should not be used in any other context.

Hierarchy examples

Our typeface functions most effectively when there is a clear visual hierarchy. This page shows the relationship among the different levels of copy. Specific type sizes and leading are determined by the size of the application. Do not use too many different weights and styles of typography in any one composition.

Things to avoid

Our typefaces function most effectively when used as outlined in these guidelines. Please avoid these common mistakes.