peter lang

Peter Lang


Life Sciences

New York, NY

Areas of Expertise

Peter Lang is a partner in the Life Sciences practice.  He has more than 20 years of consulting and industry experience working with pharmaceutical and medical device clients. He has deep expertise in the areas of strategy development and strategic brand planning, product launch, marketing, business development, new product evaluation and post-merger integration. Peter is a published author and has frequently presented on the topic of strategic brand planning at industry conferences.

Prior to joining Leerink Swann Consulting (now Guidehouse), Peter was a Principal at Archstone Consulting and a Director of Channel Sales at Masimo. Peter was also a Clinical Trials Manager at Vital Insite and a Software Engineer at Siemens Medical Systems.

Industry Specialization:

  • Healthcare and Life Sciences
  • Pharmaceuticals
  • Medical Devices
  • Diagnostics 

Therapeutic Area Expertise:

  • Oncology
  • Ophthalmology
  • Cardiovascular
  • Women’s Healthcare
  • CNS/Neurology
  • Diagnostic Imaging
  • Anti-Infectives

Other Functional Expertise:

  • Commercial, Portfolio and Corporate Growth Strategy
  • Product Market Opportunity Assessment, Analysis and Forecasting
  • Product Planning, Launch and Lifecycle Strategies
  • Business Development (M&A), Due Diligence, and Global Licensing
  • Life Sciences Advisory

M.S., Biomedical Engineering, University of Toronto
B.S., Electrical Engineering, University of Toronto

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peter lang

Peter Lang


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