Peter Lang is a partner in the Life Sciences practice. He has more than 20 years of consulting and industry experience working with pharmaceutical and medical device clients. He has deep expertise in the areas of strategy development and strategic brand planning, product launch, marketing, business development, new product evaluation and post-merger integration. Peter is a published author and has frequently presented on the topic of strategic brand planning at industry conferences.
Prior to joining Leerink Swann Consulting (now Guidehouse), Peter was a Principal at Archstone Consulting and a Director of Channel Sales at Masimo. Peter was also a Clinical Trials Manager at Vital Insite and a Software Engineer at Siemens Medical Systems.
Therapeutic Area Expertise:
Other Functional Expertise: