Michaela’s expertise resides in the areas of Medical Affairs, Compliance, Sales Training, Regulatory Affairs Strategy with a focus on Geographic Expansion, Medical Information and Medical Education.
Michaela brings over 16 years of pharmaceutical industry experience to Guidehouse. She has held several Medical Affairs roles spanning a number of countries in and across the Central Eastern European, Middle East and Africa (CEEMEA) region. Her focus has been on rare diseases (pulmonary arterial hypertension – PAH), a variety of autoimmune diseases (incl. rheumatoid arthritis, Crohn’s disease, ulcerative colitis, ankylosing spondylitis, psoriasis, etc.), different over-the-counter product indications and as a pharmacist she has experience with Parkinson’s patients. She has led the establishment of a Medical field force (MSLs) in Germany, setting up Medical Affairs teams across CEEMEA and developing Centers of Excellence (CoEs) across various geographies. She joined Guidehouse in October 2020 and is based in Germany.
Michaela provides expert consulting support for the setup, the implementation and the expansion of Medical Affairs teams, services and processes both across Europe, the Middle East, Africa and Russia (including the Commonwealth of Independent States - CIS) for HCPs, patients, the general public and ministries of health (MoH). She advises on Medical Governance and Compliance requirements for the development and approval of promotional material, development of Medical Information standard responses, and the development and management of key opinion leaders (KOLs). Michaela also provides input to new product developments, the development of Medical Affairs Plans, Sales and Product Trainings (in general for Sales/Commercial teams).
Michaela is fluent in German, English, Hebrew, Russian and Serbian and has basic French language skills.