Life Sciences
Pharmaceutical Commercialization Strategy Pharmaceutical Commercialization Strategy

Product Commercialization

Commercializing a product demands a focused strategy, a strong value proposition, and an effective market access approach, among other requirements. Our consultants assist clients as they analyze market potential and forecast opportunities for new products; optimize product positioning to healthcare providers, payers, and patients; map key decision-making stakeholders; set strategy and road map; prepare for product launch; and execute tactical activities.

We employ an evidence-based research approach to provide insights into the patient journey and physician decision-making. We reach out to internal and external industry participants to clarify what it will take for new products to succeed in the real world.

In addition, we conduct comprehensive, fact-based research using proprietary methodologies to determine the realizable market potential as accurately as possible. This market analysis helps medical technology and life sciences companies avoid costly pitfalls, increase value, and reduce time and investment. Our solutions include:

  • Strategic Market Assessment (SMA) 
  • Stakeholder/key opinion leader mapping
  • Competitive planning/war gaming/capability benchmarking
  • Product revenue forecasting
  • Sales force planning
  • Launch excellence
  • Brand plan support
  • Life Science consulting
  • Project management/resource support
  • Loss of exclusivity strategy

Latest From Product Commercialization

Stay Connected with Guidehouse

Primary Contacts

Get In Touch

Have a question? Fill out some basic information and we'll get back to you in the next few days.

Send Us A Question Or Comment Submit An RFP Subscribe and Manage Communications
Back to top