Developing a new product or service requires meticulous research, planning, strategy and management. Guidehouse Life Science product development teams work across the product life cycle from portfolio planning, strategic market assessment, and early clinical development, through launch and life cycle management. We routinely supplement our industry experience with the broad provider, payer, and regulatory expertise, in collaboration with Guidehouse’s Healthcare practice. We access the perspectives of a wide variety of stakeholders to help our clients understand the marketplace. Our solutions include:

• Customer unmet needs analysis
• TPP optimization and assessment 
• Patient journey mapping
• Strategic Market Assessment (SMA)
• Market entry/go-to-market strategy
• Clinical development planning/clinical trial strategy
• Product life cycle planning
• Medical affairs strategy
• Advocacy group strategy
• Advisory board support