Data Literacy Drives Change

In this episode of CDO Magazine's Interview series, Tiffany Perkins-Munn, Managing Director, and Head of Marketing Data and Analytics at JPMorgan Chase and Co., speaks with Jonathan Shiery, Partner at Guidehouse, in a video interview about data literacy and how it initiates change management, various ways to promote data literacy, and balancing compliance and risk for successful change management.

Perkins-Munn believes data literacy is of utmost importance and should be practiced by everyone in a firm, not only those who work with data. She elucidates that data literacy aids in the successful initiation of change in several ways. It starts with understanding the need for change, wherein data literacy allows people to comprehend, recognize, and address existing issues, as well as identify areas for improvement.

Furthermore, being data literate helps in garnering buy-in and support. Munn notes that when people witness how data-driven approaches enhance business strategies, they embrace the change. She maintains that data literacy empowers people with the confidence and know-how needed to navigate new technologies, processes, and strategies.

Watch the full interview below.