How Can Fraud Prevention Drive Customer Growth?

Guidehouse and American Banker Survey Results

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Is your fraud risk management function viewed as a cost center? Does your compliance function have a seat at the table during product development?

Our latest pulse survey with American Banker and Arizent aims to uncover whether financial institutions (FIs) are linking fraud reduction to improve customer experience, and ultimately driving growth. We explore how they are improving the customer experience by reducing friction, re-thinking fraud management KPI metrics, and finding effective balance between fraud prevention and customer loyalty.

Discover how FIs are rethinking their fraud risk management approach and performance metrics to strike the proper balance between fraud prevention and customer loyalty.

Fraud management infographic

When financial institutions master proactive data orchestration, they can more easily maximize the lifetime value of their customers and increase customer loyalty and stickiness across the board.  More importantly, when they get that wrong, it leads to customer frustration, churn, and missed growth opportunities.
Ajay Guru, Partner & Fraud Technology Leader

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