Department Gains Valuable Insights on Electronic Health Records Program
A large Department of the Federal Government provides healthcare and other services for over nine million constituents. The Department was implementing an Electronic Health Records (EHR) system to digitize medical records, improve integration with other Federal Departments, and needed to identify insights into public sentiment surrounding this effort to ensure successful early adoption.
Guidehouse provided continuous social media research and analysis (SMRA) to drive accurate and informed tactical and strategic awareness of public perception of the EHR program. Using state-of-the-art technologies and tools, cybersecurity experts implemented a six-step Media Monitoring approach which captured and analyzed information, discussions, and interactions across social media and other digital platforms.
Guidehouse enabled the Department to gain deep insight into a critical program throughout its development and implementation by generating real-time sentiment analysis to:
Learn more about media monitoring.