Federal Government Electronic Health Record Sentiment Analysis

Department Gains Valuable Insights on Electronic Health Records Program

Challenge

A large Department of the Federal Government provides healthcare and other services for over nine million constituents. The Department was implementing an Electronic Health Records (EHR) system to digitize medical records, improve integration with other Federal Departments, and needed to identify insights into public sentiment surrounding this effort to ensure successful early adoption.

  

Solution

Guidehouse provided continuous social media research and analysis (SMRA) to drive accurate and informed tactical and strategic awareness of public perception of the EHR program. Using state-of-the-art technologies and tools, Guidehouse’s cybersecurity experts implemented a six-step Media Monitoring approach which captured and analyzed information, discussions, and interactions across social media and other digital platforms.

 Federal Sentiment Analysis Case Study

Impact

Guidehouse enabled the Department to gain deep insight into a critical program throughout its development and implementation by generating real-time sentiment analysis to:

 

  • Aid in the development of strategic communications plans for local and national outreach to drive positive impact 
  • Assist in preparation for Congressional hearings 
  • Improve crisis communication strategies and reactions, and provide a steady read on issues surrounding the EHR program  
  • Identify prevailing programmatic perceptions and influential sources driving public discussion 
  • Create pathways for information sharing and engagement with external stakeholders 
  • Provide real-time monitoring to assess whether negative sentiment posts had virality potential or were one-off shares 
  • Create baseline sentiment analysis for geographical campaigns to proactively address any potential areas of resistance 

Learn more about media monitoring.

 

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