The Growing Threat of Misinformation and Disinformation

How to Defend Your Organization and its Reputation?

The ubiquity of social media, its accompanying ease of use and simple functionality, has propelled an increasing public reliance on these digital platforms for everyday information and news. According to Pew Research, two-thirds of the U.S. population, on occasion, get their news from social media. Exposure to social media content shapes, informs, changes and reinforces individual beliefs, attitudes, and values, often confirming or entrenching past perceptions more deeply — for better or for worse.

So, how do you defend your organization and its reputation from the growing threat of misinformation and disinformation? Guidehouse’ six-step approach to misinformation and disinformation detection have helped our public and private sector clients to proactivelassess risk, continuously monitor information spread, and firmly defend their organizations’ reputation.

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