Improving Congestion with Advanced Traffic Management

In a GreenBiz article, Guidehouse Insights explains the advantages of advanced traffic management systems and provides implementation recommendations

Expanding urban populations, aging infrastructure, inefficient traffic signal timing, and other issues are contributing to increased traffic problems around the world. The impacts are significant, with INRIX, a traffic data and analytics company, estimating traffic congestion costs at $305 billion in 2017.

In an article for GreenBizRyan Citron, senior research analyst at Guidehouse Insights, discussed new technologies and strategies cities can implement to improve traffic conditions. 

Advanced traffic management technologies like adaptive traffic control, traffic analytics, smart intersections, and smart lighting can improve safety and significantly decrease traffic congestion levels and greenhouse gas (GHG) emissions by using video detection, radar, and artificial intelligence-driven software. Over the next decade, Citron said, the market for traffic management systems is expected to achieve gradual, but accelerating growth. 

“This growth likely will occur as cities prioritize reducing traffic congestion and GHG emissions, make improvements in safety and liveability, and integrate advanced traffic management systems with other smart city initiatives such as smart street lighting,” he said. “Adoption is also expected to be enhanced by greater penetrations of connected vehicles.”

As cities determine what level of advanced traffic management systems to deploy, they should consider how investment could be complementary to broader smart city goals. Citron offered the following recommendations for suppliers looking to capitalize on growing advanced traffic management systems:

  • Develop differentiated, high-performance, and localized offerings
  • Be flexible and creative around business model development
  • Partner with smart city providers
  • Emphasize the foundational importance of smart intersections with smart city development
Read the GreenBiz Article
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