Search
By Priya Giuliani
This year, the Financial Conduct Authority (FCA) is placing more emphasis on the importance of treating customers fairly than ever before. And, with the introduction of the Consumer Duty, there is a special focus on how firms handle their most vulnerable clients. In November 2023, the FCA’s Dear CEO letter noted that 50% of us will be considered vulnerable at some point in our life, equating to nearly 33.5 million people in the UK.1
The peak of vulnerability arguably comes with the loss of a loved one, so firms can expect their bereavement management processes to come under particular scrutiny during engagements with the FCA. Recent examples have shown that the regulator can and will punish firms if such processes are not up to scratch – so how does yours fare?
The FCA fined Santander almost £40 million2 for failures relating to its bereavement management process whilst TSB was forced to apologise3 to its customers after mistakenly identifying them as deceased!
Generally, such failings have been due to one or more of the following weaknesses:
As a result, firms have struggled to effectively fulfil their obligations upon the death of a customer, sometimes leaving beneficiaries deprived of their rightfully owed money for years.
Today, various mergers and technological advancements have left many financial services firms with a multitude of legacy account management systems in place. These systems are often not aligned, meaning certain account information can become segregated and eventually forgotten. Despite this, many firms do not prioritise initiatives to maintain an accurate single view of their customers, but, in hindsight, such initiatives could save them from hefty fines.
Without a single view, the customer may be the only individual with a full understanding of their financial position, including their suite of accounts and investments held with various firms. If the customer were to pass away, that knowledge is lost, and the firms are left to piece the puzzle together. If they cannot identify all of the beneficiary’s entitlements in a timely manner, there could be a severe penalty to pay.
In addition to a large fine from the regulator, an ineffective bereavement management framework can cost your business in other ways.
Consider this:
How many customers do you have? With an annual UK death rate of approximately 0.9%, how many could be deceased? Think about your aging clients, in particular. Do you check inactive accounts for indicators of death? How long have they been dormant? An average customer deposit may be up to £30,000, earning annual interest of, say, 5%. Plus, the potential requirement to pay compensation, whilst enduring reputational damage. And the costs to remediate your ineffective framework…
Over time, firms can rack up massive costs in order to fix the problems caused by poor bereavement management processes. Retail institutions with an aged customer base and a collection of forgotten savings accounts or ISAs on their books are particularly at risk.
For a quick indication of potential issues in your bereavement management framework, answer the following questions honestly, and most importantly, consider how you can evidence your response.
If you would struggle to evidence your effectiveness in any of these areas, you should consider taking action now, before the regulator comes knocking.
Guidehouse is a global consultancy providing advisory, digital, and managed services to the commercial and public sectors. Purpose-built to serve the national security, financial services, healthcare, energy, and infrastructure industries, the firm collaborates with leaders to outwit complexity and achieve transformational changes that meaningfully shape the future.