Cool Up: Upscaling Sustainable Cooling

Guidehouse is working to reduce carbon emissions from cooling in the Middle East


By 2040, energy demand in the Middle East and North Africa (MENA) is projected to increase by 50%. Cooling generally represents more than half of the energy consumption in air conditioning-equipped households in this region. Many of the typical space cooling and refrigeration system appliances are inefficient and rely on refrigerants with a high global warming potential. Climate change, rapidly growing populations, urbanization, and higher standards of living will spur this increasing demand for cooling and thus exacerbate the adverse effects that increased cooling demand has on the ozone layer. The German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (BMU) seeks to address these and other topics related to climate change mitigation in its International Climate Initiative (IKI).


To tackle this problem, Guidehouse is leading the program Cool Up: Upscaling Sustainable Cooling with the support of nine other international and national expert organizations. The Cool Up program mitigates climate change through combined efforts in energy efficiency improvements and the transition to sustainable cooling technologies in Egypt, Jordan, Lebanon, and Turkey. The program aims to accelerate the implementation of the Kigali Amendment as well as increase the ambition of and support for the implementation of the target countries’ Nationally Determined Contributions (NDCs). The program empowers actors to coordinate and implement political, technical, and financial frameworks with an integrated approach.

Guidehouse’s approach is based on four pillars: reduction of cooling demand, fluorocarbon phase-down, replacement and recycling of inefficient appliances and refrigerants, and capacity building. The approach is complemented by establishing partnerships with industry actors, building capacity among regional stakeholders, and developing knowledge in demonstration projects. Country-specific activities will be defined over the course of the program, but overarching activities include the development of national cooling sector baselines and pathways, policy assessments, technology and financing landscapes, regular stakeholder dialogue meetings, regional conferences, the creation of dissemination materials, and more.


Cool Up aims to create catalytic change within the refrigeration, air conditioning, and cooling sector by developing lasting institutional capacity, awareness, knowledge exchange, networking of sector actors, and the development of public and private infrastructure. Through its diverse range of measures and activities implemented over the course of six years, the project aims to achieve emissions reductions of 4,000 tCO2eq and reach over 10,000 people.

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