Yamaha is Using Partnerships to Expand into Electric Scooters

In a Forbes article, Guidehouse Insights explains how and why companies are transitioning into the electric scooter market

Over the past decade, gas-powered scooter sales have remained relatively flat, where electric scooter companies have seen increased growth. Big names like Yamaha are using industry partnerships to transition their companies into the electric scooter market.

In a Forbes article, Ryan Citron, senior research analyst at Guidehouse Insights, discussed how big name scooter brands are creating strategic partnerships to fast-track expansion into electric scooters.

Yamaha recently collaborated on a design with the Taiwanese electric scooter company Gogoro. They are also partnering with other big-name peers including, Honda, Kawasaki, and Suzuki. Tie-ups with other companies let Yamaha “share tech and create a level playing field,” Citron said.

The industry is changing as fuel prices have hurt gas-powered scooters across brands. “[Gas-powered] scooter sales are pretty flat, so you have a lot of [scooter companies] trying to get into the electric market," noted Citron. 

Electric scooters represent a relief from stagnate sales, with Guidehouse Insights predicting revenue growth going from $3 billion to $4.4 billion over the next five years.

Read the Forbes Article
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