Nicole Reed Fry, Andrea Roszell, and Danielle Vitoff, Directors, Named in Fortnightly Under Forty List

Public Utility Fortnightly named Nicole Reed Fry, Andrea Roszell, and Danielle Vitoff, directors at Guidehouse, to its 2022 Fortnightly Under Forty list. The list names 80 young professionals who are rising stars in the utility industry.

Fry, who helps utility clients transition to a cleaner and more efficient energy future, has influenced national energy policy and practice and has advised more than twenty clients in solving challenges in the energy industry, bringing expertise in strategic planning, market research, and program evaluation for energy efficiency and distributed energy resource programs and pilots.

Roszell is the Canadian Energy Providers Lead and has played a pivotal role in understanding how low-carbon gas can support Canada’s decarbonization pathways and has helped utilities transform their tools and processes for advanced investment planning, developed regulatory and policy roadmaps to support the energy transition, worked closely with utility executives to develop business unit growth strategies, and supported multiple engagements related to electrification of transportation.

Vitoff leads the Decarbonization Solutions team, a global team with an over thirty-million-dollar line of business, focused on developing innovative decarbonization solutions and tools for clients. As part of this team, Vitoff directed development of Guidehouse’s low-carbon pathways tool, built to evaluate decarbonization scenarios across the energy system. She also stood up Guidehouse’s low-carbon fuels team and continues to provide strategic support for initiatives such as Guidehouse’s Hydrogen Consortium, which brought together over twenty organizations to build the commercial business case for hydrogen projects focused on decarbonizing heavy transport and increasing renewable integration.

Other Fortnightly Under Forties nominees included representatives from Arizona Public Service, the New York Power Authority, British Columbia Utilities Commission, Southern Company, Electric Power Research Institute, and Con Edison, among others.