While transactional businesses like retail focus on winning a single sale with a customer, healthcare is a "relational" industry where long-term relationships with customers are essential. And, in today's device-driven world, health systems need a comprehensive digital strategy to establish relationships with patients that extend beyond the four walls of a hospital.
At Becker's 5th Annual Health IT + Revenue Cycle Conference in Chicago in October, leaders from Navigant, a Guidehouse company, led healthcare executives in a roundtable discussion on how hospitals can enhance their digital presence to improve revenue cycle management and consumer engagement.
Key learnings include:
The benefits of robotic process automation
The growth of consumerism and the importance of consumer contact centers
Using technology to address challenges beyond the revenue cycle