Your understanding of the market size for your technology may be deeply misinformed, leading to suboptimal decisions, inappropriate strategies, and misdirected investments — or worse!

Many companies construct their view of a market from only a handful of clinical papers. Due to the inherent bias that exists within many clinical studies, this approach can lead to a highly skewed viewpoint and a misunderstanding of the true realities that exist within the market.

This article discusses important pitfalls that can undermine the validity of the findings of clinical studies.