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Preparing for, executing, and optimizing a new product launch is one of the largest investments made to drive asset value, yet 50% of launches underperform in actual returns. While earlier investment has been proven to accelerate growth, competing internal priorities and external healthcare headwinds often get in the way, impacting launch success. Purpose-built to solve for this complexity, Guidehouse’s multidisciplinary teams bring a unique perspective to the table. By reimagining your launch with broader industry shifts in mind, we can help create lasting value for your brand in the rapidly evolving healthcare system.
Begin Your Launch Journey

How We Help

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Prepare:
Maximize Future
Opportunity

We bring proven commercial strategy, insatiable curiosity, and cross-functional alignment around the value of the brand for patients, providers, payers, and your portfolio.

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Execute:
Accelerate Time
to Peak Share

We ensure your team is ready for flawless launch execution, bringing therapeutic area and functional expertise together on a shared path forward, propelled by analytics and automation.

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Optimize:
Drive Growth While
Protecting Value

We help unlock opportunities to accelerate adoption and maximize peak penetration; increase agility through scalable solutions; and deploy real-time lifecycle management to protect long-term value.

Our Services

Early commercial planning, target product profile development, indication prioritization, launch sequencing, product naming, stakeholder mapping, and BD&L.

Early pricing and access strategy, coding and reimbursement, evidence planning and health economics, payer value story, collateral development (dossier and PVP), and implementation.

Pre-launch strategy, geographic expansion and entry strategy (e.g., emerging markets), competitive benchmarking, org design, M&A integration, and data infrastructure design.

Patient advocacy engagement and education, affordability/financial assistance programs, adherence programs, and care coordination services and solutions.

Integrated brand strategy (positioning, messaging, campaign development), stakeholder engagement, promotional mix, and tactical launch planning.

Optimize process efficiencies and empower cross-functional teams with advanced analytics, generative AI, and automation / data visualization.

Our Experience

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Challenge
Following an acquisition, the U.S. subsidiary of a global pharmaceutical company faced multiple critical launch decisions within 12 months around strategy, planning, and resources. The company turned to Guidehouse to instill a ‘launch forward’ mindset to ensure readiness and agility in execution.
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Approach
  • Deployed full suite of strategy and launch support capabilities, including therapeutic area specialists, launch management experts, and a robust strategy support team.
  • Prioritized near-term actions and critical areas to drive cross-functional alignment around brand strategy.
  • Embedded launch readiness and program management solutions to ensure cross-functional coordination around key interdependencies.
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Impact
  • Ensured a successful and highly coordinated launch of two assets in multiple related indications within 12 months.
  • Improved team dynamics by streamlining ways of working and formalizing communication channels across 30 cross-functional team members. 
  • Enhanced proactivity in launch preparedness, allowing for flexibility in response to real-time market events.

Our Insights

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Our Experts

Let Us Guide You

Guidehouse is a global consultancy providing advisory, digital, and managed services to the commercial and public sectors. Purpose-built to serve the national security, financial services, healthcare, energy, and infrastructure industries, we collaborate with leaders to outwit complexity and achieve transformational changes that meaningfully shape the future.

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