Responsive Personalized Content

Reimagining the Community Guide Website

Challenge

When public health decision makers began feeling increased pressure to use evidence-based strategies, The Community Guide (TCG) knew it was time to improve how it disseminated recommendations online. Its legacy website was simply not designed to effectively aid decision makers.

Approach

Since evidence-based findings and recommendations can’t be shortened easily without making dangerous changes, we created interfaces to make the material more accessible without damaging its integrity. By taking a “mobile first” approach to the redesign, we were able to provide both timely and personalized content.

We supported TCG through: Customer journey maps, assessment of decision makers’ needs, usability tests, digital strategy, information architecture, search engine optimization (SEO), web analytics strategy, responsive user interface design and the use of open source technologies (Drupal and Apache Solr).

Solution

Guidehouse helped TCG reimagine its digital presence by providing personalized evidence-based information to users and enabling timely identification of relevant strategies. Our goal was to make TCG as accessible and as responsive as Amazon in providing users with timely, personalized content. And we did.

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