When it comes to providing a seamless, integrated digital experience, hospitals and health systems are known to lag such industries as banking and retail/ecommerce.
A new analysis of more than 1,400 health systems’ online presence not only confirms this but also shows their digital acumen further trails payers, retail pharmacies, and other healthcare disruptors they’re aggressively competing with for non-acute care market share.
According to the analysis from Centric Digital and Navigant, a Guidehouse company, healthcare disruptors are outperforming nine out of 10 health systems with such digital best practices as:
Search engine optimization
Safe browsing and communication
Website homepage speed, usability and accessibility
This digital experience expertise is putting hospitals and health systems at risk of losing consumers to disruptors offering more routine, lower-acuity care.