Guidehouse assists DTE Energy with customer-centric app design and evaluation, allowing customers to understand their home energy use
DTE Energy developed a smartphone application, called DTE Insight, to provide customers with feedback on their home energy use. In order to validate the program offering, DTE needed assistance with customer engagement research and impact evaluations.
DTE engaged Guidehouse to provide a suite of services related to the DTE Insight app, including:
Guidehouse’s ongoing evaluations inform DTE’s design and implementation strategy for the app and provide annual savings estimates for regulatory reporting.